He makes several good points throughout the book one being that fmcg fast moving consumer goods drives the worlds advertising industriesand this includes social media mavens google and facebook to name just a couple. Fast moving consumer goods fmcg also known as consumer packaged goods cpg are products that are sold quickly and at a relatively low cost examples include non durable household goods such as packaged foods beverages toiletries candies cosmetics over the counter drugs dry goods and other consumables. Fmcg the power of fast moving consumer goods contains in itself a critical response to the latest b the two authors greg thain and john bradley are seasoned veterans of the business world with over 20 years of experience especially in marketing with focus on the emerging markets they are well endowed and versed to write what is essentially a book about analyzing financial reports. Fmcg the power of fast moving consumer goods greg thain john bradley no preview available 2014 common terms and phrases acquired acquisition advertising beverages biggest billion bimbo bottlers bottling bought brand cereal cereal partners worldwide cheese china chocolate coca cola coke colgate colgate palmolive compa companys competitors consumer cosmetics cost countries customers
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