Mobile marketing how mobile technology is revolutionizing marketing communications and advertising rowles daniel isbn 9780749479794 kostenloser versand fur alle bucher mit versand und verkauf duch amazon. Mobile marketing is a clear practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time it demystifies the vast spectrum of tools and techniques now available and explains how to optimize these dynamics into an innovative and effective mobile marketing strategy now that website search rankings take into account mobile optimization no serious marketer can do without a thorough understanding of mobile. Mobile marketing how mobile technology is revolutionizing marketing communications and advertising daniel rowles mobile marketing is a clear practical guide to harnessing the mobile consumer and tackling the rising challenges of divided user attention across multiple screens at the same time. Mobile marketing is all about understanding the user journey according to daniel rowles in this book it is not about focusing on the device itself it is about understanding what individuals want to achieve and we need to understand how the technologies that make up mobile marketing can be used to help achieve the goals of an individual. Buy mobile marketing how mobile technology is revolutionizing marketing communications and advertising 1 by daniel rowles isbn 9780749469382 from amazons book store everyday low prices and free delivery on eligible orders