Sensory and consumer research in food product design and development editor s howard r moskowitz jacqueline h beckley anna v a resurreccion first published11 july 2006 print isbn9780813816326 online isbn9780470277706 doi101002 9780470277706 copyright c 2006 by blackwell publishing ltd. This book is aimed at professionals in all sectors of the food and beverage industry sensory and consumer research in food product design and development is especially important for those business and research professionals involved in the early stages of product development where business opportunity is often the greatest. Aimed toward all aspects of the food and beverage industry sensory and consumer research in food product design and development is especially important for those professionals involved in the . This book is aimed at professionals in all sectors of the food and beverage industry sensory and consumer research in food product design and development is especially important for those business and research professionals involved in the early stages of product development where business opportunity is often the greatest. Sensory and consumer research in food product design and development is the first book to present from the business viewpoint the critical issues faced by sensory analysts product developers and market researchers in the food and beverage arena