Social marketing for public health global trends and success stories amazonde cheng hong fremdsprachige bucher wahlen sie ihre cookie einstellungen wir verwenden cookies und ahnliche tools um ihr einkaufserlebnis zu verbessern um unsere dienste anzubieten um zu verstehen wie die kunden unsere dienste nutzen damit wir verbesserungen vornehmen konnen und um werbung anzuzeigen. Social marketing for public health global trends and success stories explores how traditional marketing principles and techniques are being used to increase the effectiveness of public health programs around the world while addressing the global issues and trends in social marketing the book highlights successful health behavior change campaigns launched by governments by a combination of governments ngos and businesses or by citizens themselves in 15 countries of five continents. Social marketing for public health examines how social marketing is used as a strategy for changing health behavior in the world today addressing issues and trends in social marketing and public health globally it highlights successful and measurable health behavior changing campaigns launched by the governments by a combination of the governments and citizens or by the citizens themselves . Social marketing for public health global trends and success stories editors hong cheng philip kotler nancy lee edition revised publisher jones bartlett learning 2011 isbn 0763757977
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